5 Ways eCommerce Brands can Leverage Amazon Prime Day to Drive Purchases
Amazon Prime Day is the biggest shopping holiday of the year in the United States. Over 30% of Americans are expected to shop on Prime Day this year with an estimated $12+ billion in sales during this 48-hour period alone. With such a high potential for sales, it's no wonder that eCommerce brands are seeking ways to capitalize on this opportunity by using Amazon Prime Day as a way to drive purchases and increase brand awareness among shoppers. Here are five tips eCommerce brands can use to leverage Amazon Prime Day and drive more purchases from their audiences: Know the Deals Brands often use the same deals multiple years in a row. You can learn from their approach by researching what has historically worked or hasn’t worked for them and then apply it to your own business. Rather than coming up with all of the data points from scratch, you can leverage public competitor data to your advantage by knowing which products are most likely to sell well at certain prices, ...