FenixCommerce

  If there's any key lesson we've learned about the e-commerce industry, it’s that you can get a faster ROI high without having to launch campaigns on too many marketing channels. That’s possible because of conversion rate optimization.  Many e-commerce retailers today see the shopping cart as the point where the customer’s journey ends in their funnel. And that's a big issue because that section of the funnel requires lots of investment, yet it provides room for leakages. In 2018,   Digital Commerce 360  even found that more than $23 billion gets spent by marketers in order to get customers to their shopping carts. But the sad truth is, all that investment only ends in a disappointing  2.63% conversion rate   on average. That shows that the bottom of the sales funnel is where most of the leaks happen for e-commerce brands. So it means that the shopping cart phase of the customer’s journey through your website is where most of them tend to leave. And that's evidenced by

  E-commerce retailers know that the success of their business depends on their ability to get orders delivered to customers. In simple terms, shipping is the make-it-or-break-it factor for e-stores. More consumers are now taking to the internet to find products that they would otherwise obtain at physical stores. So it's important to do it right when it comes to how you ship. But you will agree that there have been lots of changes in customer behavior over the years regarding how they want their packages delivered. So, now is the right time for retailers to focus more on diversifying their shipping options – and for good reason! Of course, shopping online was already a thing before the onset of COVID. But the rate at which consumers began to do their shopping online skyrocketed after the 2020 lockdown. To show how extensive the trend had become,  Whistl’s research  pointed out that over 70% of shoppers did their shopping online the previous month. Most of the consumers were based

  “ If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. ” –  Jeff Bezos, CEO of Amazon As an eCommerce business, your principal focus should rest on the kind of shopping experience you’re creating for customers. That’s because how you sell is why you win.  21st-century buyers value their shopping experience more than any other influential factor in their decision-making thought process. So proactive retailers make sure to build their business around that one defining factor.  Since businesses today can’t afford to leave any money on the table, you’d be doing your brand big disfavour if you were to neglect one of the most crucial aspects that boasts so much in revenue potential –  Package Tracking .  Buyers want to be able to track their orders with pinpoint accuracy. So when your customers can access package tracking throughout the delivery phase, you leverage a powerful post-shopping asset

  Here’s what most businesses do. They launch some of the best marketing campaigns across different channels. PR, social media, SEO, and paid search are all in place for their eCommerce business but they ignore one important element  -  Package Tracking And not too long after, they begin to see great results. Through valuable content tailored to their site visitors, they’re able to generate traffic and get leads to check out the product pages. They then woo them with impressive photos of the products and also line up amazing reviews from previous buyers. Next, they offer prospective buyers a promo code that incentivizes them to add the products to their carts and proceed to checkout. At that point, they introduce a loyalty program and free shipping to close the sale, and it works. It’s a win-win, right? They’ve got a happy new customer, while the customer gets an exciting product that they expect to be delivered at the specified date. But, a few days later, an angry email drops in the

  With the influx of more businesses into the eCommerce industry, cart abandonment is on the high side. So it's not surprising to discover that almost  70% of visitors are abandoning their carts .  That translates to huge losses in marketing expenses, as well as lower conversion rates arising from an ever-reducing customer base. In this article, we’ll delve into the problem of shopping cart abandonment and how you can use logistics to solve it. Investigating the Cart Abandonment Issue Let's begin by illustrating how cart abandonment works. A prospect gets on your eCommerce store and begins to add one item after another into their shopping cart. But as soon as it’s time for them to complete the checkout phase, they leave. They rather ditch their cart and exit your site. That epitomizes the cart abandonment issue, and it's a big problem for many merchants today because they seem to be at loss on how to curb it. However, here at   FenixCommerce , we believe that logistics is t