How eCommerce Brands Can Use Logistics to Remedy Cart Abandonment
With the influx of more businesses into the eCommerce industry, cart abandonment is on the high side. So it's not surprising to discover that almost 70% of visitors are abandoning their carts . That translates to huge losses in marketing expenses, as well as lower conversion rates arising from an ever-reducing customer base. In this article, we’ll delve into the problem of shopping cart abandonment and how you can use logistics to solve it. Investigating the Cart Abandonment Issue Let's begin by illustrating how cart abandonment works. A prospect gets on your eCommerce store and begins to add one item after another into their shopping cart. But as soon as it’s time for them to complete the checkout phase, they leave. They rather ditch their cart and exit your site. That epitomizes the cart abandonment issue, and it's a big problem for many merchants today because they seem to be at loss on how to curb it. However, here at FenixCommerce , we believe that logisti...