Unexplored Shopping Cart Abandonment Reasons and Solution
Cart, or basket, abandonment is consistently one of the biggest pain points of online retailers. It's time to take this problem more seriously, otherwise, your sales numbers may only be one-third of what they might be. According to Baymard Institute’s 2019 study, the average documented online shopping cart abandonment rate is 69%. That means on average seven out of every ten customers on your eCommerce store bail without making the purchase. Some more startling data for retailers: The travel industry has one of the greatest abandonment rates of 85% ( source ) Completion rates on desktop and tablets hover around 13% - but mobile completion rates stand at just 8.5% ( source ) Average eCommerce abandonment rates are as high as 87%, and it increases on Fridays, Saturdays, and Sundays - as high as 90% (Ibid.) How To Calculate Your Store`s Cart Abandonment Rate? To calculate the cart abandonment rate, ...