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Showing posts from November, 2021

Unexplored Shopping Cart Abandonment Reasons and Solution

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  Cart, or basket, abandonment is consistently one of the biggest pain points of online retailers. It's time to take this problem more seriously, otherwise, your sales numbers may only be one-third of what they might be.  According to  Baymard Institute’s  2019 study, the average documented online shopping cart abandonment rate is 69%. That means on average seven out of every ten customers on your eCommerce store bail without making the purchase.    Some more startling data for retailers:   The travel industry has one of the greatest abandonment rates of 85% ( source )   Completion rates on desktop and tablets hover around 13% - but mobile completion rates stand at just 8.5% ( source )   Average eCommerce abandonment rates are as high as 87%, and it increases on Fridays, Saturdays, and Sundays - as high as 90% (Ibid.)  How To Calculate Your Store`s Cart Abandonment Rate?   To calculate the cart abandonment rate, ...

The Importance Of Estimated Delivery Dates With Fenix Commerce

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visit website to know more   For many online customers, the time frame when a package can be shipped and delivered can be the make it or break factor between a conversion or an abandoned cart. In today's marketplace, online shoppers are increasingly demanding not just affordable shipping rates, but also faster options. That's exactly why we realize the importance of Estimated Delivery Dates. Not only does it provide the best shipping option for customers to meet this new demand, but also for businesses, in both performance and cost-effective manner, but it also meets the growing expectation for the current and new customers.  Many online businesses still cannot adjust to the current growth and demand, resulting in customers having to settle for longer and more expensive shipping options. This being the case, eCommerce brands that decide to optimize can win over a percentage of unsatisfied customers by providing enhanced shipping options, like Estimated Delivery Dates. Accordin...

Supercharge Customer Retention With Branded Order Tracking Experiences

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visit website to know more  Did you know after receiving order tracking details online shoppers track their orders   6-8   times before delivery? Can you believe shipping confirmation emails have one of the  highest   engagement rates?  Seriously! It's true. According to a  Convey survey , 99% of consumers expect communication from retailers in the post-purchase phase, which is the most anxious stage in the customer’s journey. During this phase, customers would keep a track of when their orders would be delivered.  So, it's easy to engage such customers with branded order tracking experiences. Merchants should make the most of this opportunity to boost customer retention and generate more sales.  The importance of branded order tracking in the post-purchase phase Delivery is the only physical touchpoint in the entire eCommerce customer's journey and therefore it needs to be carefully handled to nurture long-term engagement with customers. How...

Convert Shoppers Into Customers With Multiple Delivery Options

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  Fenix has seen a steady eCommerce growth which is something merchants have been anticipating for years. However, in a completely unforeseen way, the COVID-19 pandemic has fast-tracked eCommerce growth, enabling   10 years of eCommerce growth in just three months , during the first half of 2020. Ecommerce demand continued even in 2021, with sales growth up by 95% in June 2021 compared to June 2019, according to  ROI Revolution's study .  Industry experts opine the eCommerce growth trend will continue in the years to come as well. While this seems to be good news for merchants, increasing competition and dwindling customer retention rates are becoming a cause of concern for many. In an increasingly crowded eCommerce space, consumer loyalty is hard to gain and even harder to maintain. In today’s all-delivery economy, the most crucial differentiator to gain customer trust is delivery experience.  Offering a range of order delivery options is one of the sure-fire w...

The Ultimate Encouraging eCommerce Holiday Checklist

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  The holiday season is currently in process, however, there's still enough time left to gear up your site to maximize orders and conversions!  This holiday season, shoppers will purchase items online more than ever before in history! Just this year alone, eCommerce companies within North America are projected to generate over $900 billion in sales in Q4, giving companies of all shapes and sizes a chance to take a piece of the pie. Today we wanted to give you an early gift by providing you with our checklist specifically for eCommerce brands during Q4 to maximize conversions and engagement.   Your 5-Step eCommerce Q4 Checklist For The 2021 Holidays  I’m sure you would be surprised to know that many businesses both retail and online fail to prepare for the craziest time of the year, especially when it comes to online sales. Whether it’s lost packages, increased costs, or customer complaints most businesses are bound to go through a couple of challenges during the...

How Retailers Can Stay Ahead Of The Competition With Estimated Delivery Dates

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  You might have created an awesome website, gained a strong social media presence, implemented an effective SEO strategy to optimize your website. However, there might be something else that stands in the way of your conversion rate. It’s the shipping/delivery anxiety that most online shoppers would typically experience. Therefore, to reduce the uncertainty surrounding the delivery & compete effectively in the hyper-competitive eCommerce world, retailers are increasingly expected to offer transparency in delivery dates.      More often, companies provide standard shipping times; but they're not very helpful in figuring out when the item will be delivered. It’s difficult for shoppers to go ahead with the purchase decision seeing the standardized “5 to 7 business days” blurb. It’s one of the most complicated pieces of the puzzle for an average consumer to factor in various variables like weekends, holidays, cut-off times, etc. and - manually calculate an accurate ...