Are You Doing True Carrier Rate Shopping? - Investigating the Status Quo
Providing your customers with an experience they won’t forget in a hurry is the secret sauce that converts them into loyal repeat buyers. But creating that superior experience requires you to first get it right with shipping and delivery. Your ability to deliver in a way that matches customer expectations at all times is affected by two things: How do you decide on shipping options and delivery timelines? How much do you charge customers to keep your delivery promises? Charge them too low and your profit margins will take a hit. But charge very high shipping rates and they’ll abandon their carts, thereby hurting your conversion rate. At the very core, shipping costs are affected by different factors, including: Weight and dimension of the package . Different carriers will charge you shipping fees based on the dimensional or actual weight of a package. Destination . The location where the package gets shipped will influence the shipping charge. Insurance . Many retailers opt for sh...