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Showing posts from June, 2022

4 Key Amazon eCommerce Lessons for Retailers - Part 1

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  “We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.”   - Jeff Bezos Who hasn’t heard of Amazon eCommerce?  Amazon began its journey in 1994 but has since risen to become a global heavyweight in the world of retail. With  nearly 90% of online customers   in the UK shopping on Amazon and over  49% eCommerce market share  in the US, Amazon eCommerce is every retailer's benchmark.  Under the leadership of executive chairman,  Jeff Bezos , Amazon eCommerce is the first place many shoppers think of when looking to buy all kinds of stuff. While it's such a huge competition for big and small retail brands alike, there are so many Amazon eCommerce lessons to learn if you study how the brand carries out its retail operations.  Looking on the positive side, we’ll consider 4 key insights every retailer can glean from Amazon eCommerce. This will...

eCommerce Automation Solution: How To Plan and Implement It

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  In 2020 alone,   61% of businesses   that explored automation exceeded their revenue targets.  Introducing automation into your eCommerce business can have a significantly positive ripple effect. Not only does an eCommerce automation solution reduce the amount of valuable time spent on repetitive tasks, but it also improves efficiency and your ability to gain more conversions.  If you’re having a hard time figuring out how to get started with automating your workflows, this guide will walk you through a 6-step approach to implementing an eCommerce automation solution in your business. The steps are Set clear business goals Choose what areas to automate Pick the right solution Prioritize real-time automation Monitor and evaluate your automation tools Hire and train a capable team 1. Set Clear Business Goals Set Clear Business Goals Every retailer has one primary goal – to attract leads to their online store and get them through checkout successfully. It's all a...

The Ecommerce Marketing Automation Guide For Retailers

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  Overseeing the affairs of an eCommerce business can be overwhelming because there's always a never-ending list of tasks demanding your attention. This is true, especially when you consider the marketing side of things.  eCommerce marketing is both time, labor, and resource-intensive. And if you’re like any of the   72% of entrepreneurs  who feel weighed down by the sheer amount of workload that’s eating into their time and disrupting their work-life balance, then you should consider eCommerce marketing automation.  We’ve prepared this guide to help you learn more about marketing automation in eCommerce and why you can’t afford to miss out on the juicy benefits it promises for your retail business. You can also read our tutorial on  how to plan and implement an eCommerce automation solution  from scratch. What is Ecommerce Marketing Automation? eCommerce marketing automation simply means using software to handle important but time-consuming marketing-...