Does free shipping increase sales in online e-commerce businesses?
Many online retailers offer free shipping as a competitive necessity. Although free shipping is not free, there are some sales benefits to them. When top e-commerce stores like Amazon introduced the idea of free shipping, it was never a sensible idea for small businesses to follow suit. However, over the years, data has shown that shoppers love Free Shipping. A recent survey had 93% of respondents confirm that free shipping compelled them to place an order. With the popularity of Free Ship among shoppers and its impact on driving topline sales, other brands have no option but to follow suit. Free shipping boosts sales The majority of shoppers love free shipping. And this is a very obvious fact that needs no scientific proof. Researchers need not ask shoppers if they'd prefer to have their product shipped for free or pay for it. Wait! There's something to note here: shoppers would rather pay a fee for faster shipping, especially for an emergency ...