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Showing posts from December, 2021

Extending Estimated Delivery Dates Throughout The Holiday Season

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BFCM (Black Friday/Cyber Monday)  attracts a lot of media attention, yet it is only the beginning of the Christmas shopping season. These ideas might help you think strategically about seasonal demand peaks so that you can expand all year. Although BFCM has traditionally been recognized as the most profitable weekend of the peak season, for most retailers, it is only the beginning of the holiday season.  More than half of holiday shopping is usually completed between Black Friday and Christmas Day. How BFCM Attracts Last-Minute Shoppers Last-minute shoppers are more likely to abandon their favorite companies in favor of new merchants that offer convenient features like fast, low-cost shipping and simple returns. Increasing revenue during the Christmas shopping season requires recruiting convenience clients by providing exceptional customer care and speedy delivery. Although these methods are good in attracting last-minute shoppers, retailers stated that delivery promises were ...

How the “Friday” of Black Friday/Cyber Monday is Changing

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  Introduction Despite the numerous changes in the world during 2020, the realm of online shopping and the need to meet customer expectations and demands regarding fast shipping & delivery hasn't changed, but rather has just increased. In closing out Black Friday/ Cyber Monday, let's take a step back, and examine the differences in client performance during Black Friday/ Cyber Monday and after. Here we look at the results that our clients had using Estimated Delivery Dates on their product pages in order to provide top of the line shipping and delivery, created by  Fenix Commerce .  Read more about the importance of  Estimated Delivery Dates  here. Black Friday vs Cyber Monday:  Which Day Became More Dominant ? During recent years, Cyber Monday has gained traction and interest with consumers worldwide along with the increase of popularity with online shopping as opposed to the old fashioned brick & mortar stores shopping.  In terms of numbers o...

The Top 7 Ways You Can Prepare Your eCommerce Store For The Holidays

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  The holidays can be the make it or break it factor for eCommerce store owners. Whether it's a great deal or quick shipping, customers are looking for everything these days. The holiday season can be a stressful time for eCommerce store businesses, so they need to be prepared. Make sure your eCommerce store is well prepared for the holidays with these seven sure-fire ways to create amazing results not only during the holiday season, but long afterward as well. 1.  Create Relatable Holiday Content & Ads  for your eCommerce Store As the seasons change, so should the content you release by your brand. This means that the content on your store should match the holiday season. Buyers are more likely to trust the eCommerce store site as it's up-to-date with the latest events and seasons. We suggest, for example, putting a Christmas tree on your home page of eCommerce store or stockings in your newsletter if it is approaching Christmas.  Additionally, we recommend twea...