Extending Estimated Delivery Dates Throughout The Holiday Season
BFCM (Black Friday/Cyber Monday) attracts a lot of media attention, yet it is only the beginning of the Christmas shopping season. These ideas might help you think strategically about seasonal demand peaks so that you can expand all year. Although BFCM has traditionally been recognized as the most profitable weekend of the peak season, for most retailers, it is only the beginning of the holiday season. More than half of holiday shopping is usually completed between Black Friday and Christmas Day. How BFCM Attracts Last-Minute Shoppers Last-minute shoppers are more likely to abandon their favorite companies in favor of new merchants that offer convenient features like fast, low-cost shipping and simple returns. Increasing revenue during the Christmas shopping season requires recruiting convenience clients by providing exceptional customer care and speedy delivery. Although these methods are good in attracting last-minute shoppers, retailers stated that delivery promises were ...