FenixCommerce

  In a short span of time, COVID-19 has altered everyday life for everyone. With social distancing guidelines, people have reconsidered and changed how they shop and get their goods which has led to a shift in consumer mindset. People have now moved to shopping online, even more so than before, because of all the closures due to COVID-19 leading to   new consumer ‘norms’   when it comes to E-commerce.    But with this online shopping trend comes a shift in expectations. With being in lockdown for months and states finally reopening slowly, customers now have different ways to obtain what they need than before which requires retailers to adapt accordingly. One result is this unforeseen rapid rise of e-commerce. But with this new online shopping traffic, stores must do all they can to provide the best customer experience and also keep up and predict trends in purchasing and act accordingly. Amidst this global pandemic, there are many more consumers now experimenti...

  Along with the many unprecedented changes brought upon by COVID, we are seeing a shift in how DTC companies operate and deliver their products to their customers. There have been   6,378 retail store closures thus far and Coresight estimates that this number will continue to rise to 12,000   by the year end--with a lot of that sales volume migrating online. Brands that traditionally only sold through marketplaces and/or retail stores are finding new opportunity in DTC eCommerce--and those that have always gone DTC are finding increased demand on their existing DTC channels. Currently, less than 5% of CPG sales are represented in the eCommerce space according to  Shopify . On the flip side, DTC movement accounts for 40% of the sales growth in the sector. Looking at these numbers, DTC eCommerce seems like the next frontier for the CPG companies to master. In fact, in the last 3 years, the eCommerce growth for many categories has been exponential compared to other cha...

Be Your Own ‘Amazon’ FenixCommerce, the leading intelligent delivery platform, offers an Amazon-like shopping experience by providing accurate delivery dates & delivery options across the shopper’s purchase journey. By leveraging the data that already flows through your eCommerce platform, Fenix uses artificial intelligence and machine learning to calculate and display the most accurate, cost-optimized order cut-off and personalized delivery dates on the product, cart, and checkout pages. This allows eCommerce merchants to set clear expectations that improve the overall shopper experience. As a result, Fenix customers are seeing an average end-to-end conversion improvement that often exceeds 10%. How? Example Product Page with FenixCommerce delivery date estimate Many Retailers today still rely on a date range for standard ground shipping (you know, the old “get it in 5-7 business days” message) because they really don’t know exactly when orders leave their warehouses or will arriv...

  If you sell both on Amazon and Direct To Consumer, one potential silver lining in the current coronavirus pandemic is the opportunity to shift more sales to DTC--and to strengthen your customer connections in the process. How Quickly the World Can Change In February--before pandemic-related social restrictions, panic buying, and the concept of "essential products" were a thing--ScaleFast released the results of a  study  indicating 43% of consumers chose Amazon over DTC brands because Amazon offered faster or cheaper shipping. Fast forward to earlier this week, when Digital Commerce 360  reported  that "36% of retailers say they are making adjustments to their marketplace strategy as a result of the coronavirus pandemic"--mostly by shifting attention to their own DTC sites and bringing fulfillment back in house for their Amazon-listed products that used to be FBA. The incentive for brands to do this is, of course, related to Amazon's central role in eCommerce-...

  #1 in our 3-post series That's why most eCommerce sites don't do them--or don't do them right. In this post we'll take a look at why accurately estimating delivery dates is so hard, and what you actually need to do to estimate an accurate delivery date. Why So Hard? Explaining why it's so hard is actually easy. We (well I, who am not a designer) drew a picture: Yeah, I know, it ain't pretty. But it'll suffice to help us walk through all the data feeds that are critical to an accurate delivery date. To wit: Customer Information : In just about any business scenario, the most important information to consider is going to be related to the customer. In the case of estimating delivery dates, that couldn't be more true: you have to know where the customer is physically located. You can do this by looking at a known customer's profile info, or geo-locating them based on their IP address for unknown customers. If you want to get really fancy, you can look...

  According to the latest research report from FedEx/Internet retailer, almost 70% of the  online purchases are delivered to customers within 3-4 days, which is great news in itself and retailers should be proud of this. However, when you look at this metric in conjunction with yet another critical metric, which is that about 80% of the customers actually want to see 3-4 days delivery windows when they are shopping online. Unfortunately, retailers have failed to provide personalized delivery dates and shipping costs to their customers. These two combined result in about 50% cart abandonment for a typical online retailer. What a waste of your marketing dollars and missed opportunity to bring the traffic to the site, have the customers add the items to the cart and then letting them leave the site due to lack of personalized delivery experience and ship cost. Most unfortunate part is that retailers are doing a great job in actual fulfillment but not able to get the credit at the...